Introducing 'Chocolate Underground (チョコレート・アンダーグラウンド)' by Production I.G.

News reached me that the UK novel Bootleg is to be animated by Production I.G. under the title Chocolate Underground (チョコレート・アンダーグラウンド). You can find out more about it here.

It purports to be 'the first original anime to be broadcast through mobile phones in the world' (世界初の携帯電話配信オリジナルアニメ). I have doubts about that. You can watch a lot of anime from Gyao and other websites with internet-connected mobile phones in Japan, and Bakumatsu Kikansetsu Irohanihoheto for one was an original anime series shown exclusively on Gyao. Besides, the series Usavich was also broadcast through cellphones.

At any rate, it will be another anime to look forward to this year. It would be nice if they were to sell merchandise like Chocolate Underground chocolate bars or something.

You can find the Japanese official website here: http://www.choco-bar.jp/index/next.html